Die Geschichte Four Points Hotel by Sheraton

The Four Points by Sheraton brand is a part of Marriott International, one of the largest hotel chains in the world. The brand was introduced in 1995 as a mid-scale, full-service hotel chain catering to both business and leisure travelers. The name "Four Points" reflects the brand's focus on four key areas: comfort, style, value, and service.

Key Features of Four Points by Sheraton:

1. Target Audience: The brand is designed for travelers seeking a balance between affordability and quality, offering comfortable accommodations and essential amenities without the luxury price tag.
2. Locations: Four Points hotels are typically located in urban centers, near airports, and in popular leisure destinations worldwide.
3. Amenities:
   • Free Wi-Fi
   • Complimentary bottled water
   • Fitness centers
   • On-site restaurants and bars
   • Meeting and event spaces
4. Signature Touches: The brand is known for its "Best Brews" program, which highlights local craft beers and spirits, offering guests a taste of the local culture.

Evolution and Growth:

• 1995: The first Four Points hotel opened in Chicago, Illinois, marking the brand's debut.
• 2000s: The brand expanded rapidly, opening properties in key markets across the United States and internationally.
• 2016: Marriott International acquired Starwood Hotels & Resorts, which included the Four Points by Sheraton brand. This acquisition significantly expanded Marriott's portfolio and global reach.
• 2020s: Four Points continues to grow, with a focus on modernizing its properties and enhancing guest experiences, particularly in emerging markets.

Notable Properties:

• Four Points by Sheraton Bangkok: Located in the heart of the city, this hotel is popular among business and leisure travelers.
• Four Points by Sheraton New York City: Known for its convenient location and stylish accommodations.
• Four Points by Sheraton Sydney: A favorite among travelers visiting Australia's largest city.

Brand Philosophy:

Four Points by Sheraton emphasizes "Unexpectedly Comfortable" experiences, aiming to provide guests with a welcoming and hassle-free stay. The brand focuses on delivering value and reliability, making it a trusted choice for travelers around the world.

Today, Four Points by Sheraton operates over 300 hotels in more than 40 countries, continuing to grow as a key player in Marriott International's diverse portfolio.